Newell Brands—home to Yankee Candle and other home fragrance lines—has launched a new brand called Friday Collective. The new range of scented candles are said to channel optimism and joy with vibrant colors and unexpected fragrance combinations. “Traditionally we think about lighting a candle as a meditative act, a way to wind down,” said Lisa McCarthy, president, home fragrance at Newell Brands. “We wanted to rethink that and create candles that were energizing and uplifti...